The previously #1 fan of cold calling, Affi Khan, is now a social selling convert!
As time has moved on and the landscape has changed, customers have so much more choice, therefore we must all evolve in order to move forward.
Adaptability is one of the strongest skills any entrepreneur could possess.
Social selling is about putting yourself out there in an authentic way, so that those individuals who believe in the same things as you align to you.
Having natural conversations and developing organic relationships is more likely to elicit a “I think we think alike, maybe we can work together” response.
Here our CEO, Affi Khan discusses social selling and how its changed the way we sell.
Watch the video below: