The role: UK Regional Marketing Manager
Contract: Perm
Salary: £68,000 + bonus
Location: Bracknell (Hybrid)
Start: ASAP
Our client is seeking someone with a keen understanding of customer segmentation, product positioning and messaging, content creation, go-to-market planning, and a proven track record of delivering successful outbound marketing programs that meet business objectives.
- Can you deliver targeted digital and traditional marketing campaigns for premium products/brands?
- Can you lead a digital strategy to drive increased conversion and sales on our eCommerce website of premium product lines?
Responsibilities:
- Ensure content for eCommerce partners (e.g. Amazon), new collateral, channel launch kits & assets are provided to regional sales teams promptly (localized & translated).
- Develop and execute regional product launch plans for key product launches in conjunction and in alignment with corporate & regional sales teams.
- Manage trade shows, events, media tours, media engagement, product review programs, blogger outreach, reporting, insights, and recommendation.
- Manage both assigned corporate and regional marketing budgets
Experience/ Skills / Competencies:
- 5+ years of experience developing and managing integrated marketing plans, in the consumer electronics or networking technology industries
- Background in eCommerce platform management and marketing strategies.
- Experience in both B2B and B2C marketing strategies
- Ability to understand and translate product plans, technology roadmaps, business requirements, and value propositions into effective outbound marketing plans for both internal and external teams
- Demonstrated proficiency with multiple marketing tactics and channels of inbound and outbound
- Experience using Google Analytics
- A data-driven approach to building, testing and optimizing outbound marketing plans
- Demonstrated success working with sales, channel marketing teams and partners to support new product introductions